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Adidas lowered its earnings forecast for the year by $250million to account for losses from ending its partnership with the rapper formerly known as Kanye West over his anti-Semitic remarks – but will still sell his sneakers without Yeezy branding
Adidas lowered its earnings forecast for the year by $250million to account for losses from over his anti-Semitic remarks – but will still sell his sneakers without Yeezy branding. Adidas owns the design rights for both existing and future colors and versions of the Yeezy line, but not the Yeezy name.The company said it will continue to sell the sneaker and apparel line, but stripped of the name and branding, reported. ‘Going forward, we will leverage the existing inventory with the exact plans being developed as we speak,’ Adidas finance chief Harm Ohlmeyer said Wednesday. If you liked this article and you simply would like to collect more info relating…