New Prime Minister presented himself as an action-man ‘enforcer’ as he gave his first No 10 speech today.
Gone were the doe-eyed comforting chats about help through the pandemic, replaced this time with a new tough guy persona.
Analysis from body language Judi James suggests the new PM, 42, exhibited almost a ‘complete swing in terms of his charisma’.
And at one point he even stared down a TV camera to arch an eyebrow to complete his steely transformation.
Speaking to MailOnline, Judi said: ‘This was a very different Rishi from the lackluster performance of yesterday.
‘It was exaggeratedly no-frills, no showboating and no victory rolls from a man who had finally stepped into the top job.
Enforcer mode: The once-friendly face of Rishi has become that of hard-man enforcer as PM
War-time mode: Mr Sunak stares right down the barrel of the camera to give a direct message
Don’t look back in anger: Rishi’s focus suggests he is totally in control of he and the UK’s future
‘He cut a solitary figure to suggest he was totally in charge now and slot online he was not backed by his wife or family to add any softer storyline to his role as PM.
‘Rishi was more in “enforcer” mode: the serious, action-man guy you get in to sort things out in a disaster.
‘His facial expression looked grim and he spoke in a deeper tone that was more of a constant, emphatic shout.
‘His head batons gently reflected each point but there was none of his signature “Like me” or even “love me” signaling of ingratiation until one moment before the end.
No-smile zone: Rishi’s firm face showed the seriousness of the task and his application to it
King Charles III welcomes Rishi Sunak during an audience at Buckingham Palace, London, where he invited the newly elected leader of the Conservative Party to become Prime Minister and form a new government.
King Charles looked very animated as he extended a warm welcome to Mr Sunak as he officially made him Prime Minister
‘This suggested a complete swing in terms of Rishi’s charisma.He adopted the look of a tough guy for tough times rather than showing his usual Tony Blair-style body language signals of Bambi like-ability.
‘He sucked in his lower lip and performed a lip clamp when he said he was “not daunted” and there was a slight puckering and angling of the inner right eyebrow to complete the tough guy look.
‘His eye contact came straight down the camera lens today as he addressed his country, as opposed to the distant stare he used yesterday.
‘It created the look of a wartime address and his later “lighthouse” technique of turning his head slowly from side to side to include everyone in the street added to this look of inclusion and directness.
‘The one gesture to the public was a brief throwing out of his hands as he told us “Together we can achieve incredible things”.
‘Rishi clearly decided to make this a serious, no-smile zone and he held that line almost right to the end, standing on the steps of number 10 with his hand raised in a formal, un-fun “hailing” wave and with a hard, grim expression on his face.
‘He did relax very slightly just before he disappeared, though.There was the very slightest upward curling of the edge of his lips but then he was gone, sweeping inside but leaving the door open to allow a glimpse of people congratulating him profusely inside his new home.’
<div class="art-ins mol-factbox news" data-version="2" id="mol-b1afb570-5476-11ed-bdf4-293ddbf7f762" website man Rishi totally in charge, says JUDI JAMES